The Social Star Awards will be the world’s first 24 hour multi-genre social media Awards, presenting 288 Social Stars (that’s an award every 5 minutes) across every country and major genre you can think of.
In short, if it’s massive in social, it’s here.
The Social Star Awards are based on data from Starcount which uniquely aggregates and charts social media’s most popular stars and celebrities through the measurement of 1.7billion people’s social media activity across the 11 biggest social media networks in the world. Never before has there been a recognition and celebration of what the global social community like, follow, view, tweet and share each and every day.
Starcount announces the shortlist for the inaugural Social Star Awards, across the 11 biggest global categories that have dominated the social media landscape over the last 12 months.
One of the winning Social Stars will go on to be crowned The Social Star Almighty – the most popular social media star on the planet.
All Social Star global category winners and our Almighty will be unveiled live via Starcount’s 11 Social Networks, at a multi genre international A-list celebration in Singapore on May 23rd 2013 at Marina Bay Sands and broadcast live exclusively on YouTube.
Danielle Tiedt, Vice President of Marketing at YouTube said: “The Social Star Awards’ innovative 24-hour broadcast concept is perfectly suited for YouTube. For the first time an entire generation, who we call Gen C, has grown up with an unmediated relationship with content. They are defined by the internet, mobile and social networking and the Social Star Awards will celebrate this new cultural moment. We are excited to help make Social Star Awards a truly global event and help them connect with Gen C audiences everywhere.”
From One Direction to David Beckham, Twilight to Ellen DeGeneres, these shortlists mark the beginning of the Social Stars celebration of the biggest superstars on the planet. Over to the fans…
SOCIAL STAR AWARDS 2013 SHORTLIST:
in alphabetical order:
MOST POPULAR MUSIC SOLO ARTIST
MOST POPULAR ACTOR
MOST POPULAR MUSIC GROUP
MOST POPULAR SPORTS TEAM
MOST POPULAR FILM
MOST POPULAR SPORTS PERSON
MOST POPULAR TV SHOW
Ellen DeGeneres Show
X Factor (Global)
MOST POPULAR GAME
Candy Crush Saga
League of Legends
Texas Hold’em Poker
MOST POPULAR SOCIAL SHOW
MOST POPULAR BRAND
The announcement also marks the start of the search for a shortlist of Superfans - the fan who between now and 9th May likes, shares, posts, re-tweets and views their Stars social content more than any other fan on the planet. Not only will these Superfans receive an award themselves during the 24 hour Social Stars event but some will also be in with a chance of receiving their Award from their Superstar.
Are you fan enough?